Featured Projects
Navigating the ads ecosystem's biggest disruption hindering ad relevance
Multi-year research program spanning mental models, consent design, a trust framework and transparency and control tools that replaced an unmovable metric with actionable dimensions.
Ads Privacy, Consent & Trust
Defining and measuring what makes an ad worth looking at
A 15-dimension framework built from a diary study with 44 participants that separated creative quality from ad relevance and is now being explored for LLM-based evaluation.
Ad Creative Quality Framework
Mapping the first 90-days to uncover experience gaps
An end-to-end customer journey map at LifeLock, which drove a reduction in support calls, increased account portal engagement and unlocked new product ideas.
LifeLock Customer Journey
Scaling the research function through programs, processes, and tools
How I built and improved research infrastructure at Meta, from managing a Rolling Research program to co-building an AI-powered recruiting tool that cut participant sourcing from days to hours.