Staff UX Researcher
10+ years of experience turning ambiguous, high-stakes problems into frameworks and product decisions. Most recently at Meta/Instagram, leading research across ads privacy, consent, and ad experiences.
Core areas
Ads & monetization · Privacy & consent · Consumer apps · Financial services · Identity protection
Methods
In-depth interviews · Diary studies · Usability testing · Concept validation · Participatory design · Surveys · Card sorting · Journey mapping · Behavioral log analysis
Tools
dScout · Outset · Manus · UserTesting · SurveyMonkey · Optimal Workshop · Figma · NVivo · Airtable
Companies
Meta (Instagram) · Symantec/LifeLock · IMVU
Education
MS, Industrial Engineering with Human Factors specialization - Clemson University - 2014
